Kira Caban, Communications and PR Advisor and neon comms & pr founder has been named a finalist for PR Daily’s Media Relations Professional of the Year, recognizing her impact helping startups earn top-tier media coverage and accelerate growth.

Discover how a strategic PR campaign secured top-tier media coverage in CNN, CBS Mornings, Inc., NBC News, and others—driving a 350% increase in earned media, over 50,000 app downloads, and 1 billion+ media impressions.

Thought leadership isn’t just about visibility—it’s about shaping industry conversations. Through the creation of the Protenus Breach Barometer, targeted PR campaigns, and high-profile speaking engagements, they became as a leading voice in healthcare AI and data security.

Data-driven thought leadership strategies turn proprietary insights into powerful media coverage, speaking engagements, and award-winning industry recognition. These help companies establish their executives and experts as trusted voices shaping industry conversations.

Establishing mission-driven partnerships not only helped users gain financial stability but also positioned this growing marketplace as a leader in workforce accessibility and economic empowerment. By aligning business goals with mission-driven initiatives, I helped strengthen brand reputation, secure media visibility, and drive thought leadership in the future of work.