Kira Caban named “Media Relations Professional of the Year” finalist by PR Daily
Neon Comms & PR founder, Kira Caban, has been named a finalist for Media Relations Professional of the Year by PR Daily, one of the communications industry’s most respected organizations. This recognition celebrates my work in helping early-stage and high-growth startups craft bold, data-driven narratives that drive real-world impact.
With over 15 years of experience in communications and Public Relations (PR), I have built a reputation for helping mission-driven startups punch above their weight, earning meaningful media coverage, building investor credibility, and accelerating growth through the power of storytelling.
Winners will be announce in September at the Awards Luncheon in New York City.
Why the recognition?
PR Daily’s recognition highlights my unique approach to earned media: blending newsroom instincts with startup agility. She works directly with founders and company leaders to:
Turn data into headlines: From labor market insights to tech adoption trends, I help clients distill their internal data into stories that resonate with reporters and readers.
Earn media attention: My pitches have landed coverage in outlets like Bloomberg, CBS News, Fast Company, Associated Press, Newsweek, and The Washington Post.
Position founders as thought leaders: I craft media strategies that elevate startup voices and put emerging leaders on track to become authorities within their industries.
Support fundraising & growth goals: Her media campaigns are aligned with broader business objectives, often timed to support fundraising, hiring, or product launches.
Built for startups, backed by results
Most of the startups I have worked with have gone on to experience successful liquidity events, and many began with limited or no PR infrastructure. Whether launching from stealth or scaling visibility around a Series B, I have helped these companies tell the right story at the right time.
This PR Daily recognition echoes the very mission that inspired the launch of Neon Comms & PR: to help startups stand out, be seen, and be remembered.
Impact
Through a targeted, data-driven PR strategy, the platform achieved not only increased brand credibility but also direct business impact, with significant app download growth driven by national media exposure. By positioning the company as an industry leader in workforce trends, the platform was able to capture the attention of job seekers and businesses, solidifying its role as a driving force in the flexible workforce.
