Establishing thought leadership & authority
An emerging player in healthcare data security needed to build credibility and establish itself as a thought leader in the industry. While the company had a groundbreaking AI-powered solution for patient data protection, it lacked widespread recognition and media presence. The goal was to position Protenus and its leaders as trusted experts in healthcare AI, data security, and compliance, while securing high-impact media placements to drive industry influence an authority.
Strategy
I developed a comprehensive thought leadership strategy designed to position the company as an authority in healthcare AI and data security. This included:
Data-driven insights & research – Leveraged proprietary industry data to create the Protenus Breach Barometer, a first-of-its-kind industry report that provided valuable insights on healthcare data breaches.
Executive thought leadership – Positioned company executives as AI and healthcare security experts, securing op-eds, interviews, and speaking engagements at top industry events.
Media relations & PR strategy – Developed strategic media outreach campaigns, securing coverage in Politico, The Wall Street Journal, CBS News, USA Today, and more.
Industry recognition – Submitted and won numerous awards recognizing Protenus’ technology, executive leadership, and impact on healthcare.
Results
450% increase in earned media coverage, significantly raising brand awareness and industry credibility.
Top-tier media placements in WSJ, Politico, CBS News, USA Today, and major healthcare outlets.
Protenus Breach Barometer became a widely cited industry benchmark, influencing discussions on healthcare data security at a national level.
Executives secured speaking engagements at top conferences, reinforcing Protenus as a thought leader in AI and data security.
Influenced federal policy conversations, with policymakers in healthcare data protection discussions.
Impact
By establishing a strong thought leadership presence, Protenus transitioned from a startup to a recognized authority in AI-driven healthcare security. The strategic use of research-driven storytelling, media placements, and executive visibility not only increased brand credibility but also influenced industry conversations and policy discussions at a national level.
