Data-driven content creates powerful thought leadership
For startups disrupting an industry, establishing credibility and influence is essential to driving awareness, gaining trust, and differentiating from competitors. Instawork and Protenus—both leveraging technology to transform their industries—needed to position their executives and companies as leading voices in their fields. Traditional PR alone wasn’t enough; they needed a strategy that would validate their expertise, generate media attention, and open doors to speaking engagements and industry recognition.
Strategy
I developed and executed a data-driven thought leadership strategy that positioned these companies as industry authorities in their respective fields through compelling, research-backed narratives. This included:
Leveraging proprietary data to create newsworthy insights – Identified unique workforce and healthcare security trends from internal data sources to create high-value industry reports.
Turning insights into media-worthy stories – Developed narratives that tied data findings to larger industry trends, making them great resources for journalists, policymakers, and business leaders.
Securing high-impact media placements – Pitched exclusive findings to top-tier news outlets, resulting in coverage in the nation’s leading news outlets.
Using data to secure speaking engagements & industry recognition – Positioned company executives as go-to speakers for conferences and panels by showcasing their expertise through industry reports and thought leadership content.
Driving award-winning thought leadership – Helped both companies earn recognition for industry innovation by submitting data-driven insights for awards and rankings.
Results:
Generated hundreds of media placements, increasing brand visibility and executive credibility.
Secured features in top-tier outlets, including The Wall Street Journal, Bloomberg Businessweek, The Washington Post, and more.
Earned executives keynote and panel invitations at leading industry events, validating their expertise.
Industry awards won for innovation and impact, further strengthening credibility.
Positioned both companies as trusted sources, shaping industry conversations.
