I've spent my career getting startups noticed.

Every startup I worked with was sitting on genuinely newsworthy data they had no idea was there. The shift request volumes that predicted a labor shortage six weeks before BLS reported it. The spike in app downloads that indicated an industry's need by zip code. The payment timing data that showed consumer behavior changing a quarter before anyone published it. This intelligence existed inside their platforms — and almost none of them were using it.

At Instawork, I watched what happened when you did. We stopped pitching company milestones and started publishing what our platform data revealed about the flexible workforce. The coverage that followed wasn't because we grew — it was because we had something journalists couldn't get anywhere else. It's the model I've used for over a decade.

The problem was that replicating it required a data team, a research budget, and someone who knew which patterns were editorially relevant before they went out the door. Most founders don't have any of those things. I built PR Signal to build that infrastructure for them.

And the rule about never touching revenue numbers isn't just a precaution. It's the whole point. The moment a pitch becomes about how your company is performing, it stops being a story about the world around you and starts being a press release. Journalists can quickly tell the difference. I built PR Signal to make sure your data tells the right story to the right audience.