Why neon?

Neon comms & pr is built on the idea of illumination—bringing brands, founders, and thought leaders into the spotlight.

The name neon is inspired by the element Neon (Ne), derived from the Greek word "neos," meaning "new." Just as neon lights captivate attention and brighten the world around them, I help my clients stand out with bold, strategic storytelling, and high-impact PR.

Neon is a noble gas, known for its bright, unmistakable glow—a perfect symbol for what I do.

When neon was first discovered, scientists described it as “a blaze of crimson light... a sight to dwell upon and never forget.” That’s exactly the kind of presence I help my clients create—memorable, impactful, and impossible to ignore.

Meet Kira

I have built my career driving impactful storytelling, executive visibility, and media engagement. From Series A startups to pre-IPO or acquisition, I’ve helped brands build strong reputations, navigate crises, and develop PR strategies that align with business objectives.

Previously, I’ve led national PR campaigns that increased media coverage by 350% YoY and secured over 1 billion unique views annually. My work has also influenced federal policy and contributed to over $20M in new sales.

I bring a data-driven, AI-enhanced approach to PR, leveraging insights to craft compelling narratives and streamline communication strategies. Whether you need to elevate your startup’s profile, establish executive thought leadership, or handle crisis communications, I can help you achieve your goals.
Recognition:

  • 2025 “Media Relations Professional of the Year,” Finalist, PR Daily

  • Advisory Board Member, Change Please Coffee

  • Contributor, Fast Co. and Newsweek

  • 2019 “Top Woman in PR,” PR News

What people are saying

  • “Kira is the best comms leader I’ve worked with. I’m constantly amazed by her ability to simultaneously drive comms strategy and execute. ”
    - Jeremy Hudson, Director of Product Marketing

  • “Kira's talent lies in her ability to act strategically but move tactically and get things done. She listens, knows how to navigate different stakeholders and personalities and can be counted on to build and execute programs that achieve the right outcomes.”

    - Caroline Hacker, Communications Leader

  • “Other teams that I've been a part of have been inefficient with their resourcing, relying on a combination of in-house and agency resources, while delivering minimal results. Kira was able to create a PR machine, relying on thought leadership on economic research and labor trends to generate significant media coverage all with a lean team and no agencies.”
    - Robert Ting, Chief Marketing Officer

Let’s connect.