I've spent my career getting startups noticed.

From Series A startups through acquisition, I bring impactful storytelling, executive visibility, and media engagement, backed by a data-driven, AI-enhanced approach that turns insight into narratives that actually land.

Kira Caban
THE NAME BEHIND THE NAME

Neon Comms & PR is built on the idea of illumination — bringing brands, founders, and thought leaders into the spotlight. The name is inspired by the element Neon (Ne), from the Greek "neos," meaning "new." Neon is a noble gas known for its bright, unmistakable glow. When it was first discovered, scientists described it as "a blaze of crimson light... a sight to dwell upon and never forget." That's exactly the kind of presence I help clients create: memorable, impactful, and impossible to ignore.

RESULTS AND IMPACT

Real campaigns. Real numbers.

350%
Increase in earned media
A strategic PR campaign secured top-tier coverage in CNN, CBS Mornings, Inc., and NBC News, driving over 50,000 app downloads and 1 billion+ media impressions.
The Protenus Breach Barometer
An annual industry report analyzing the impact of drug diversion on healthcare, built into a recurring thought-leadership franchise that established a leading voice in healthcare AI and data security.
Mission-driven positioning
Aligning business goals with mission-driven initiatives to strengthen brand reputation, secure media visibility, and drive thought leadership in the future of work.
RECOGNITION
2025 "Media Relations Professional of the Year," Finalist, PR Daily
2025 "Top Women in PR," PR News
Article Contributor, Fast Company and Newsweek
"
Kira is the best comms leader I've worked with. I'm constantly amazed by her ability to simultaneously drive comms strategy and execute.
Jeremy Hudson
Director of Product Marketing
"
Kira was able to create a PR machine, relying on thought leadership on economic research and labor trends to generate significant media coverage all with a lean team and no agencies.
Robert Ting
Chief Marketing Officer
"
Kira's talent lies in her ability to act strategically but move tactically and get things done. She listens, knows how to navigate different stakeholders and personalities and can be counted on to build and execute programs that achieve the right outcomes.
Caroline Hacker
VP of Marketing, Protenus (acquired by Bluesight)